Why Buy Loose Gemstones and Gemstone Jewelry From AfricaGems.com?

AfricaGems.com is proud of its Guarantee Policy and we believe it is unparalleled in the gemstone business.  With the exception of customized jewelry, if for ANY reason you are unhappy with our products or service, you will receive a 100% refund;  no hidden restocking fees;  no shipping charges to or from;  no credit card charges – it is quite simply a 100% refund.

Believe it or not, there are other reasons that make our guarantee a good thing.   Let’s face it, we all occasionally fall victim to the “instant gratification” urges one can experience when walking through a mall and stopping buy one or two of the plethora jewelry stores in the mall.
 
Colored Gemstones and Diamonds
Most mall jewelry stores don’t carry a large selection of loose gemstones from which a buyer can pick and choose and AfricaGems.com has a large selection of colored gemstones and diamonds.  But more importantly, the lights in those jewelry stores make all jewelry sparkle and look fantastic.  But did you know that those lights are not the best lights in which to evaluate the true color of a gemstone?   “What?” you may be thinking to yourself about now.

When evaluating a gemstone or gemstone jewelry, you want to look at it in a “neutral” light, light that does not affect the color of a gemstone.  The halogen lights in most jewelry stores these days add sparkle and usually yellow.  Fluorescent lighting will intensify blue colors or if they are the warm white tubes, they will add yellow.  Incandescent light bulbs, penlights and candlelight will typically add red and red colors will appear more intense.  Midday, early morning and late day sunlight will add blue or red depending on the time of day.

So, what is the best light in which to shop for gemstones or gemstone jewelry?  Mid-morning and mid-afternoon sunlight is considered the most neutral lighting and the best lighting in which to evaluate a gemstone.  Now, are you going to be able to shop for gemstones only during the hours of let’s say 9A.M. to 11A.M. or 1:30P.M. to 3P.M.?  Are you going to be able to convince the jewelry store sales person to walk outside the mall with you so you can look at the gemstone or gemstone jewelry in neutral daylight?  Probably not.

Natural Gemstones and Gold Gemstone Jewelry
Buying a loose gemstone or gemstone jewelry from AfricaGems.com allows you to look at the gemstone or gemstone jewelry in the many lighting settings in which you live and at anytime during the day.  AfricaGems.com gives you 15 days in which to evaluate that gemstone or gemstone jewelry  and determine if it is right for you.  And if it isn’t, simply return it.